The Show Must Go On For Portfolio Marketers In 2021
Portfolio marketers today are being asked to lead. They must help their organizations find the new opportunities, identify the trends that can give their organizations lasting success, and ensure that...
View ArticleRotten Phish Spoils Employee Experience
When our colleagues Claire and Brian wrote their “Point/Counterpoint: The Ethics Of COVID-19 Phishing” blog in March, it turns out they were inadvertently predicting an event that took place this week...
View Article改善客户体验的五个步骤 – 第二篇
公司依靠员工提供高质量的客户体验（CX）；员工依赖于公司所提供的工具和制定的流程帮助他们更有效地为客户服务。这篇报告分析了CX专业人士如何制定相应的一套流程，赋能员工，帮助他们提供符合公司预期的客户体验。上一篇我们讨论了改善CX的难点，这一篇我们将从总览的角度展示CX赋能计划的五个步骤。
View ArticleRPA 成功的十大黄金法则 (Part 2)
机器人流程自动化（RPA）促进了企业的自动化。但是，并非每个企业都能成功地实现稳定的、规模化的自动化。RPA也带来了一些隐患和陷阱。本报告帮助应用程序开发和交付（AD&D）专业人员确定RPA的重要考量因素，并提出10条成功的“黄金法则”。本篇为系列文章 Part 2，第一部分请见 Part 1 规则2：构建务实的RPA业务用例...
View ArticleFive Questions To Ask Before Changing Sales Methodologies
Sales methodology is a topic that evokes a wide range of comprehension among sales professionals, largely depending on their personal history with the methodologies their previous employers used.
View ArticleProduct Management Leadership For This New Era
This post outlines three key ways product leaders can use customer input and feedback to drive growth in the coming year.
View ArticleDrive Your Digital Business With Data — The Data Strategy Track At...
The great thing about digital businesses is that there’s a data trail of breadcrumbs for everything you, your customers, and your partners do. The tough thing about digital businesses is that actually...
View ArticleWe Do Diligence: Making The MSSP Forrester Wave™ Evaluations
Security and risk pros rely on Forrester Wave™ evaluations to guide them through their purchase journey, help them understand what is and isn’t important, and help them avoid the pitfalls when...
View ArticleWhy Wait? The Future Of Data Is Now
Over the last 10 years, we’ve watched big data, cloud, advanced analytics, and now AI and machine learning drive increased data platform investment. Yet there wasn’t any real change from traditional...
View ArticleQuoting Is About More Than Just Efficiency — It’s Also A Key Sales Driver
Forrester SiriusDecisions Summit EMEA is almost here! Don’t miss Seth Marrs and Anne Slough’s presentation “Dynamic Guided Selling: Sales Technology That Actually Works for Sales Reps” and learn how to...
View ArticleSales Leaders: Four Ways To Set An Achievable Number For 2021
Sales leaders should set themselves and their teams up for a successful 2021 by negotiating a realistic and achievable annual quota.
View ArticleBest Practices For Tech Transformation In Government
Technology transformation is a fundamental pillar for reforming the overall workings of government.
View ArticlePraktische Tipps für Innovatoren: Welche Ideen sollte ich priorisieren und...
Häufig fragen mich Innovatoren, wie sie am besten Ideen priorisieren können. Hier sind vier praktische Tips, die Sie für Ihre Entscheidung nutzen können: Wählen Sie Ideen, mit denen sich ein echtes...
View ArticleWhy Is Europe’s Automation Adoption Different From The Rest Of The World?
Automation benefits, such as efficiency and productivity gains and improved customer and employee experience at lower cost, are globally valid and understood. But there are significant differences in...
View ArticleHow To Create A Sales Plan While Dodging The Curveballs The World Keeps Throwing
The COVID-19 pandemic and other major occurrences of 2020 have made this year unlike any other. Sales leaders must consider three key priorities to create a viable plan for 2021.
View ArticleThe Alliances Between Public Cloud And EHR Providers Will Totally Upend Your...
Microsoft announced a new strategic alliance with Epic Systems that will bring providers using Epic an integrated Teams experience within their electronic health record (EHR) clinical workflows. In a...
View ArticleWhy Marketing Should Build Better Buyer Enablement Content
B2B companies can gain a competitive advantage during the buyer’s journey by providing business-case tools to the buying group
View ArticleForecasting In Uncertainty: Too Soon To Declare The Worst Is Over In The US...
Remember the old Road Runner cartoons where Wile E. Coyote runs over a cliff chasing the Road Runner then hangs in midair for a couple of seconds before plummeting? Right now, the tech market reminds...
View ArticleReal-Time, Contactless Feedback During The Pandemic
FeedbackNow by Forrester has launched new contactless feedback solutions so companies can measure and adjust their customer experiences in real-time throughout the pandemic.
View ArticleSales Operations Leaders: Set Realistic Sales Goals For 2021
The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear. One of the most important things you can do as a revenue or sales operations leader is ensure that...
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