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Explore Your Future Fit Technology Strategy At Technology & Innovation Global

Disconnected digital investments. Rising technical debt. Pervasive digital sameness. Unhappy stakeholders. Sound familiar? You’re not alone. We’ve seen gains from tech investments of the 2010s stall...

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Fall Is The Best Time For Planting Seeds And Planning For Growth

Portfolio marketing teams can play a key role in annual planning efforts by analyzing new markets and new buyers for growth opportunities.

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Australian FSI Firms Have Responded Well To The Pandemic, But Their CX Is...

The 2020 Australia Banking and Superannuation Customer Experience Index results are live now! COVID-19 stress-tested the robustness of Australian banks and supers’ governance structures and crisis...

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Employee Mental Health Must Be Front And Center For Every Employer

Mental health has become the focus of the discussion when it comes to employee benefits. As an organization — whether you have remained open, are planning for “return to work” in an office setting, or...

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5G Is Here … Kind Of

5G is quickly coming to the forefront of consumer consciousness in the United States. The US-based wireless carriers are running commercials. Samsung has had its devices in the market since 2019, with...

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Twenty Technologies Underpin Application Security

When I was working at @stake in the early 2000s, most of my client engagements were in application security. I did a number of code reviews that actually involved people handing me stacks of paper to...

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Forecasting in Uncertainty: Small Business And State And Local Governments...

When President Trump broke off negotiations with Congressional Democrats on a new economic stabilization package on Tuesday, October 6, the already high risk of a deeper economic recession shot up —...

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The Industrialization Of Intelligence Will Drive The Autonomous Enterprise

Today, on the back of already accelerating technology-fueled disruption, the COVID-19 pandemic has propelled us into the future faster than expected. We now stand on the cusp of a new era of...

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“Would You Buy A Car Without Knowing How To Drive?” And Other Sales...

If 2020 has taught us anything, it’s that change is exceptionally hard for many people. The best sales enablement teams excel at change management.

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IBM Spins Off Its Managed Infrastructure Services Business

On Thursday, October 8, 2020, IBM announced its plans to spin off its managed infrastructure services business into a new public company. Earlier in the year, new CEO Arvind Krishna announced layoffs...

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Must Employees Keep Enduring Bad UX?

There’s a school of thought that believes employees enjoy mastering complex processes and convoluted interaction design. It’s like the digital equivalent of a hard day’s work chopping down trees or...

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RPA 成功的十大黄金法则 (Part 3)

机器人流程自动化(RPA)促进了企业的自动化。但是,并非每个企业都能成功地实现稳定的、规模化的自动化。RPA也带来了一些隐患和陷阱。本报告帮助应用程序开发和交付(AD&D)专业人员确定RPA的重要考量因素,并提出10条成功的“黄金法则”。点击阅读更多。

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The Decade Of The Channel Ecosystem Accelerates With Massive Software...

A couple of years ago, I made the prediction that we were entering the third stage of sales and marketing — the decade of the channel ecosystem. With over 75% of world trade flowing indirectly, I...

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Holiday 2020 Kicks Off

It’s Amazon Prime Day and Big Billion Days week — a fitting time to kick off Holiday 2020 and Forrester’s annual holiday prep blog series. In the coming weeks, watch for Forrester analyst expert...

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Handling Complication And Complexity In Marketing Measurement

How to quantify the full value delivered by a B2B marketing organization is a problem that continues to inspire and frustrate in equal measure, even though technology has enabled tracking and reporting...

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CMOs: Understand The Ebb And Flow Of US Consumer Energy Through 2020

“Change is constant” is an adage that haunts 2020, and consumer emotions are fluctuating with every shock to the consumer’s world. Forrester’s Consumer Energy Index reveals that the COVID-19 pandemic...

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Determine Your Pandemic Mode In Order To Plot Your Path To Recovery

The best actions you can take right now as a business leader for your company depend on the mode your firm is in in the current recession.  The new report Assess Your Recovery Potential that I just...

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Predictions 2021: Asia Pacific Will Lead The World Out Of COVID-19

Forrester analysts from across the Asia Pacific region provide insights on what to expect in the year 2021.

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Europe Predictions 2021: With Volatility Comes Opportunity

European organizations can expect consumer contradictions, regulatory upheaval, and more cross-border remote work.

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Europe Predictions 2021: Digital Acceleration In Financial Services

2020 has been a challenging year for financial services. First, COVID-19 hit insurers with business interruption and travel insurance claims. Then, banks’ profits took a hit as banks set aside billions...

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