Dialogue In Demand: Enabling Buyers Through Conversational Interactions
Connecting conversational interactions across channels helps organizations deliver frictionless engagement and experiences with value to the buyer.
View ArticleUS Federal CX Eked Out A New High But Still Trails The Private Sector
Our US Federal Customer Experience Index (CX Index™), 2020, is now live! The report is packed full of great details about the quality of the US federal CX, its impact on agencies’ mission performance,...
View ArticleNintex’s Acquisition Of K2 Signals Growth And Change For The DPA Market
This morning, digital process automation (DPA) vendor Nintex announced the acquisition of bitter cross-town rival K2 Software. OK, let’s be honest: They were never bitter rivals. More like sibling...
View ArticleNew Research: Emerging Use Cases And Risks For Biometrics
Biometric authentication is a powerful technology with many compelling use cases but is not without controversy and distinct risks. What are users’ privacy rights in how biometric information is...
View ArticleBuilding A Sales Enablement Team: Know The What, When, And Why, But Focus On...
You can ask 10 different sales enablement professionals how they define their function and hear at least that many definitions of what sales enablement is, does, or is responsible for.
View ArticleHow To Build A Sustainable, Future-Proof Agile Delivery Organization
After completing my computer science degree, I started working with Olivetti back in the ’80s. That was 20 years after the glorious Ing. C. Olivetti invented the world’s first personal computer (which...
View ArticleAdoption May Be a Luxury, But Respect Is Essential
Many sales leaders employ, tolerate, and enable high-maintenance sellers, because such reps yield a final product we value. But is this sustainable?
View ArticleWith Data Sharing, The Whole Is Greater Than The Sum Of Its Parts
Data brokers, platforms, and commercialization efforts are helping organizations share data more easily. Learn more about this at the upcoming Data Strategy & Insights live virtual event.
View ArticlePredicting Six More Weeks Of Winter For B2B CMOs
B2B marketing leaders are experiencing their own version of Groundhog Day when planning their budgets. They need better planning information and better insights to avoid the tragic cycle of repeating...
View ArticlePandemic CX: How Indian Brands Performed In 2020
If you follow cricket and the ongoing Indian Premier League, you know one thing for certain: In any given game, a team’s past performance is no indicator of future results. No team and no player can...
View ArticleAmplify Intelligence With AI And Analytics — Forrester’s Virtual Data &...
They say data is the new oil. They say data is the new currency. They say data is the key competitive differentiator. All true. But reality is sobering: Only 7% of firms report advanced,...
View ArticleSix Opportunities For Demand And Account-Based Marketing Leaders In 2021
This year saw a significant increase in digital activity by B2B buyers. Account-based marketing and demand marketing leaders starting to plan for 2021 have a unique opportunity as a result. Seize the...
View ArticleHardware By The Drink May Be Hard To Swallow
Data center vendors are transforming and offering a significant portion of IT infrastructure as on-premises services. Firms need to understand the shift and how it impacts them before embracing the...
View ArticleBrands In Singapore Are Getting Better At Customer Experience
Since 2018 Forrester tracks how customers rate their experience with some of the biggest brands in banking and insurance. This year’s Singapore Customer Experience Index (CX Index™) study reveals...
View ArticleBeware False Precision In Your Analytics
When using data to understand our world, we’re often comforted by exactness in measurement. But end users can rarely see the formulas behind our dashboards, so we need to ensure they don’t make...
View ArticleIntroducing Forrester’s First Now Tech On E-Commerce Enablers For Southeast...
Southeast Asia is one of the most promising e-commerce markets in the world. Forrester forecasted that the 164 million online shoppers in Southeast Asia will account for $53 billion in retail purchases...
View ArticleFive Tips For Getting 2021 Channel Sales Off To A Fast Start
Even in the best of times, starting the new year off fast is important. With the continuing uncertainty and turmoil caused by COVID-19, channel sales leaders must act now to ensure their team can hit...
View ArticleIntroducing Forrester’s Digital Go-To-Market Review: Home Goods Edition
In a rapidly evolving retail environment, brand manufacturers that have traditionally sold through wholesale channels now need to think very differently about distribution. Some traditional wholesale...
View ArticleFinding The SaaS Goldilocks Zone: Value-Based Pricing That’s Just Right
B2B organizations are increasingly striving to develop a value-based approach to pricing software-as-a-service and subscription offerings, assuming all customers are looking for the same value because...
View ArticleA Look Ahead: What Sales Operations Leaders Must Prepare For In 2021
Change will be constant in the year ahead. Learn the steps that sales operations leaders can take to put their organizations on a path to success.
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