Predictions 2021: B2C Marketing Goes Local And Retention-Based
B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.
View ArticlePredictions 2021: Trust, Safety, And Inclusion Will Be At The Core Of...
In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Get a preview of our customer experience...
View ArticleAdobe Wants To Make 3D An (Augmented) Reality
Adobe is doubling down on its 3D support, betting that the format will power more omnichannel experiences in the years to come. And they’re right. Adobe’s vision for 3D is in line with...
View ArticleSupporting Healthcare With Connected Devices: Withings
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices...
View ArticlePredictions 2021: Privacy Becomes An Imperative In A Year Of Transition
Learn which three privacy-related concerns will underpin organizations' transition to the post-pandemic new normal in 2021.
View ArticlePredictions 2021: The Path To A New Normal Demands Increased Cybersecurity...
In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.
View ArticleThis Holiday Season, Delight Customers With What Happens After They Click “Buy”
On Dasher, on Dancer, on Prancer, on Vixen . . . on FedEx, on UPS, on DHL, on USPS? There is no online equivalent to walking out of the store just after the moment of purchase, carrying a loved one’s...
View ArticleeTail Nordic Panel: Impact Of The Pandemic On Nordic Retailers
Last week, I had the pleasure of moderating a panel session at the eTail Nordic virtual event. Our discussion was focused on different retailers’ experiences of the pandemic and how it has impacted...
View ArticleSupporting Healthcare With Connected Devices: Oura Ring
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices...
View ArticlePrevisioni 2021 in Europa: Prepariamoci ad affrontare contraddizioni sui...
Fino ad ora, i “ruggenti anni ’20” hanno certamente tenuto fede al loro nome: il nuovo decennio è iniziato da meno di un anno e abbiamo già sperimentato gli effetti di una nuova pandemia globale e di...
View ArticleHorizon 2021: Europe
Clients pétris de contradictions, bouleversements réglementaires et essor du télétravail transfrontalier. Avec, jusqu’à présent, une épidémie mondiale et les conséquences de l’accélération du...
View ArticleIntroducing Our Inaugural Forrester New Wave™ Evaluation On End-User...
Today, we released our inaugural “The Forrester New Wave™: End-User Experience Management, Q4 2020.” We looked at the top 11 vendors in the market today and evaluated them across 10 criteria....
View ArticleInnovation 101: How To Set Up A Technology Trend Radar And How To Use It
Our research shows that innovation leaders grow 3.6 times faster than the industry average. These innovation leaders, among other things, embrace emerging technologies and leverage them for business...
View ArticlePredictions 2021: Welcome To The Year Of Pandemic Advertising
It’s been a rough year for advertisers, and 2021 will bring new challenges to a weary and quickly evolving industry. As advertisers attempt to reckon with the impending upheaval of data deprecation,...
View ArticlePredictions 2021: Edge Computing Hits An Inflection Point
In 2021, more firms will leverage edge computing technology as a way to accelerate recovery out of the pandemic. Find out more in our 2021 edge computing predictions.
View ArticleSupporting Healthcare With Connected Devices: Current Health
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices...
View ArticleRetailers Must Adjust Their Marketing And CX Spending In The Wake Of COVID-19
Retailers: Make Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical...
View ArticlePredictions 2021: Agencies Swarm Talent With Technology
Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.
View ArticlePredictions 2021: Blockchain Is A Tale Of Two Speeds
In 2021, Forrester predicts 30% of blockchain projects will make it into production with the majority of those run on enterprise platforms. Find out more in our 2021 blockchain predictions.
View ArticlePredictions 2021: Technology Diversity Drives IoT Growth
In 2021, demand for IoT devices and services will be driven by a variety of technology applications. Find out what Forrester predicts for IoT in the coming year.
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