The FDA Just Launched A Digital Health Center Of Excellence — Why It Matters...
Last month, the US Food and Drug Administration (FDA) launched the Digital Health Center of Excellence (DHCoE), bolstering the shift toward digital that the healthcare industry has already been...
View ArticleClose The Gap Between Brand, Customer and Employee Experiences
Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped...
View ArticleThe Business Impact Of VDI
The chaotic conditions of 2020 have increased demand to optimize employee's work-from-home experience. Forrester Total Economic Impact™ (TEI) studies have shown that the most important benefit of...
View ArticleWhat Do Your Customers Want For The Holidays? Confidence
Now’s the time to make sure your customers understand whether they’ve found the right product on your site or app, know when they’ll receive their item in time, and know how to easily return the item...
View ArticleThinking Ransomware Defense: Air Gaps?
Air Gaps Aren’t Effective; Scratch Them From Your List . . . The number of companies falling victim to ransomware attacks continues to grow each day. Ransomware inflicts extreme pain, leading to...
View ArticlePredictions 2021: “COVID Wrote The Business Case — Our Future Is Digital”
In 2020, digital shifted from nice-to-have to must-have. In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them.
View ArticleHow A Password Manager Could Save Your Marriage
My wife has the good fortune of living with a security and risk pro who also happens to be a US Army intelligence officer, so she’s been previously scolded about lax security practices. I also point...
View ArticleSupporting Healthcare With Connected Devices: AliveCor
My colleagues Alessia Stewart, Paul-Julien Giraud, and I embarked on a journey two months ago to understand how connected devices can support the delivery of healthcare. We thought connected devices...
View ArticlePredictions 2021: Remote Work, Automation, And HR Tech Will Flourish
Employee experience in 2021 will be defined by long-term remote work and crisis management. Success will depend on the strength of an organization's employee experience strategy and technology...
View ArticleDigitized Journeys, Expanding Options, And Maturing Segments Define Today’s...
In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives...
View ArticleAdapt, Innovate, And Integrate — How To Thrive In A Disrupted B2B Event Sector
Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience. They also need...
View ArticleGive More Thought To Giving Tuesday
These days, many companies are trying to express moral, social, or political values that resonate with values-based consumers. Giving Tuesday (which falls on the first Tuesday after Thanksgiving)...
View ArticlePredictions 2021: Software Developers Face Mounting Pressure
As executive teams put more pressure on internal teams to speed digital transformation in 2021, how will software developers respond? Find out in our 2021 predictions for software development.
View ArticlePredictions 2021: Insurers Find Opportunity Amid Chaos
As insurers contend with an unpredictable virus and its economic consequences, promising pathways to prosperity will reveal themselves.
View ArticleJuicy Tidbits That Didn’t Make It Into The Forrester Wave™: Cloud Cost...
This week I published my first Forrester Wave™: “The Forrester Wave: Cloud Cost Management And Optimization, Q4 2020“! This report is an update of the 2018 report. In 2020, the pandemic has spurred...
View ArticleWhat To Expect On Singles’ Day 2020
We are entering the 11th anniversary of Double 11 (aka Singles’ Day), the largest shopping festival in the world in 2020. We expect that: It will be the longest and most complex Double 11 ever. Brands...
View ArticleWhat My Love-Hate Relationship With Golf Taught Me About Sales Role-Playing
Like in golf, there are so many motions to consider in any customer interaction. Sales enablement practitioners must deconstruct role-playing exercises to enable reps to get into top-selling form.
View ArticleAnnouncing The Updated For 2020 Forrester Wave™: Artificial Intelligence For...
Today, we released the “The Forrester Wave™: Artificial Intelligence For IT Operations, Q4 2020.” We looked at the top 11 vendors in the market and evaluated them across 33 criteria. Infrastructure...
View ArticleAMD Acquires Xilinx To Bolster Its HPC Portfolio
Last week, AMD entered into agreement to acquire chip manufacturer Xilinx through a $35 billion all-stock transaction. This is the latest gargantuan M&A deal in the semiconductor market to focus on...
View ArticleB2B Leaders: Adjust Your Marketing And CX Spending In The Wake Of COVID-19
The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not identical for all companies. Different industries and firms face disparate...
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