Give Customers The Gift Of Convenience This Holiday Season
This holiday season, many consumers will be forgoing big family dinners and exotic holiday markets and instead playing host to unwelcome guests like worry (for their health) and anxiety (for their...
View ArticleBlack Friday “All Season Long”? Expect The Bots To Follow Suit
I was scouring some of the Black Friday ads this week, and the trend seems to be less “Black Friday” than “Black November and probably most of December, too.” Best Buy is touting, “Black Friday all...
View ArticleThe Second Edition Of Our Forrester New Wave™ Evaluation On Chatbots For IT Ops
Today, we released: “The Forrester New Wave: Chatbots for IT Operations, Q4 2020.” We looked at the top nine vendors in the market today and evaluated them across 10 criteria. Organizations looking to...
View ArticleThe DevOps Hypothesis Is Sound — Introducing The Q4 2020 Modern Technology...
This year, I led my first custom survey research for Forrester, the Q4 2020 Modern Technology Operations Survey. We selected a random panel of 268 digital and IT professionals with day-to-day...
View ArticleAll Happy Families Are Alike, But All Happy Customers Are Not
It might be tempting to assume that all customers who meet basic criteria are alike in their willingness to advocate through case studies, references, and other forms of customer evidence. But customer...
View ArticleThe Tech Vendors That Are Remaking The P&C Insurance Claims Experience
Today, Forrester published its first-ever evaluation of the technology that gets consumers back to normal after an insurance claim. The combination of COVID and catastrophes has hit property and...
View ArticleInsurtech Funding Roundup, Q3 2020: Digital Insurers Drive Another Strong...
This year of the pandemic will forever be known for its effect on the way we work and interact. Although our “new normal” will be temporary, the digital transformation it brought about will prove...
View ArticleNPS Benchmarks 2020: National Park Service, USAA, Trader Joe’s, And Navy...
We just published the Net Promoter Score (NPS)* 2020 results for 250 brands in 14 industries in the US: This is the second year that we have reported on these results and the first time that our study...
View ArticleThe New Operating Model Is Upon Us
The world didn’t stop when the global health pandemic clobbered businesses around the globe. Companies large and small stepped up to the plate to find creative solutions. This accelerated an already...
View ArticleDesign For Change: Uncertainty Can Lead To Positive Outcomes
2020 is a year of change. At a rapid pace, we all had to adapt to the effects of the pandemic and change our usual ways of working, educating our children, interacting with each other, and conducting...
View ArticleHealthcare Leaders: Review Your Marketing And CX Budgets In The Wake Of COVID-19
Healthcare Leaders: Consider Spending Changes In Five Categories Post-COVID-19 The business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the pandemic are not...
View ArticleDealing With The Access Hoarders In Your Organization
Anyone who has seen the show Hoarders knows how people who fill their houses with unneeded stuff can literally bury themselves in junk. Security and risk (S&R) pros who manage employee access to...
View ArticleDeciding When And What To Transition For Your Organization’s Digital...
When thinking about implementing a digital transformation, there are things sales leaders must consider to align and compensate the organization’s sales resources with the shift. Forrester analyst Anne...
View ArticleThe 13 Consultancies That Will Help Realize Your Computer Vision … Vision
All organizations need to leverage the AI-fueled (i.e., deep learning) revolution in computer vision (CV), but most can’t do this on their own. To help you realize your vision-ary ambitions, we have...
View ArticleRemote Office In A Box (ROBO) Is Back, And It’s Called SD-WAN
Over the last decade and a half, networking vendors have been using various methods to bundle wired, wireless, voice over IP, and security products into a solution sale. These companies tried various...
View ArticleEmpathy Is The Best Gift You Can Give Your Loyal Customers This Holiday Season
A series of welcome emails and offers – a good idea in the Before Times – might not be the best fit for a time-starved parent juggling homeschool and a full time job. Loyalty marketers need to be able...
View ArticleGAIA-X Must Be More Than Just Another European Infrastructure Provider, Or It...
Today Paul Miller, Tracy Woo, and I released our report that examines the market impact of the GAIA-X project. France and Germany announced an initiative in 2019, which was formalized as the GAIA-X...
View ArticleEurope’s Digital Renaissance Starts Now
Europe has lost the battle for the digital consumer. But European firms now have a global opportunity. How can CMOs and business leaders seize it?
View ArticleWealth Management Leaders: Review Your Marketing And CX Budgets In The Wake...
Consider Spending Changes In Five Categories Post-COVID-19 Wealth management leaders know that the business effects of the COVID-19 pandemic will be with us for years. However, the consequences of the...
View ArticleWhat Enterprises Can Learn From Campaign Spam
Have you received a text from a political organization that seems like spam? Something like this? Campaign calls and texts are exempt from do-not-call list requirements, but there are still specific...
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