No One Should Be Surprised About The Facebook, Inc. Lawsuit In The U.S.
Today the US government and 40+ states filed an antitrust lawsuit claiming that Facebook, Inc. (inclusive of Facebook app, Messenger, Instagram, WhatsApp, and its other apps, services, and hardware) is...
View ArticleSizing The AI Software Market: Not As Big As Investors Expect But Still $37...
Forrester forecasts the AI software market will grow to $37 billion by 2025. Find out what's driving the growth and where the limitations are in this blog post.
View ArticleThe Race Is On: Allego Acquires Refract As Sales Tech Consolidation Accelerates
As the reality of a current and future world where B2B buying and selling largely takes place in remote and digital formats sets in, sellers must evolve their skill sets, sales leaders must reimagine...
View ArticleHope You Got A Gift Receipt For Those Three French Hens!
This is the third in a series of blog posts that provide demand and account-based marketing best practices in honor of the 12 days of Christmas.
View ArticleThe Big Acceleration
The Roaring '20s followed the pandemic of 1918/1919. The Big Acceleration, shifting society to digital, virtual, and experiences, could usher in the Roaring 2020's, a period of fast growth and dynamism.
View ArticleThe Grand Trine Redux: Achieving More Effective B2B Marketing Post-Pandemic
A grand trine in astrology occurs when three planets are exactly 120 degrees apart. In her latest blog post for Forrester, Phyllis Davidson shares how three elements are coming together to fuel more...
View ArticleAirport Data Validates Need For Real-Time Customer Obsession
Airports and travel companies need to know that the desire to travel may never return to 100%; capturing the market that remains will depend on going above and beyond to provide health safety comfort....
View ArticleGoogle Buys Actifio — Who Knew Backups Were So Juicy?
Last week, Google announced the acquisition of Actifio and plans to integrate Actifio’s technology as a first-party data protection solution akin to Azure Site Recovery. In comparison, AWS’s...
View ArticleIt’s Time Chatbots And Virtual Assistants Play A Bigger Role In The B2B Buyer...
With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. It’s time for B2B marketers to...
View ArticleConsumer Partners: Who They Are And Why You Should Care
Business-to-business partnerships are a long and well-established way for businesses to grow. Many software companies, for example, owe the lion’s share of their revenue from sales through partners....
View ArticleOn The Seventh Day Of Christmas … We Share The Seven Must-Dos For Buying Groups
It’s time for a holiday miracle! In his latest blog post for Forrester, Malachi Threadgill shares advice on how to align sales and marketing with the seven must-dos for B2B buying groups.
View ArticleHappy B2B “Contentukkah”: Spinning The Editorial Dreidel
In the eighth post in Forrester’s 12 days of Christmas blog series, we offer the eight B2B content best practices of “Contentukkah,” the annual holiday commemorating well-written assets.
View Article2021年预测：卓越的首席信息官 (CIO) 选择适应未来的技术
回首过去20年，在互联网泡沫、重大金融危机这样的事件过后，领先的企业都展现出了一些相似特质，这些特质帮助他们进一步甩开了落后企业。这次的新冠疫情也不例外，它进一步地印证了优胜者将会是那些具有自适应性、创造力与韧性的企业，适应未来的技术战略（future fit technology strategy）面对前所未有的挑战与变化，化危为机。
View ArticleRetailers: Here’s How Consumers Are Shopping This Holiday Season
The retail holiday season is in the home stretch. We expect US online holiday sales this year will top $173 billion — or fully 24% more than last year.
View ArticleOn The Ninth Day Of Christmas My Analyst Gave To Me: Handy Tips To Make My...
This is the ninth in a series of blog posts that provide demand and account-based marketing best practices in honor of the 12 days of Christmas.
View ArticleConfessions Of A Former “Charterless” Sales Enablement Practitioner
Without a charter, sales enablement leaders run the very real risk of being in the position of having to solve problems as they arise with no real scope, strategy, or sense of priority. In her latest...
View ArticleIn Times Of Crisis, Empathy Fuels Loyalty
In our recent report, “The Myth Of A World After: A European Recovery Perspective,” we outlined how B2C consumption will evolve in post-pandemic Europe. In 2020, consumers have massively and quickly...
View ArticleAI And The Sales Rep: Where Does The Machine Stop And The Human Begin?
With good data, AI can continue to learn and evolve, and by doing so, enable sales reps to focus on what they do best.
View ArticleExplaining Explainable AI
In 2020, one message in the AI market came through loud and clear: AI’s got some explaining to do! Explainable AI (XAI) has long been a fringe discipline in the broader world of AI and machine...
View ArticleImportant Questions To Answer Before Making Your Events Virtual
Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events...
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