Emotionally Charged Consumers Are Ready For New Experiences
Since the onset of the COVID-19 pandemic in the US in March 2020, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s...
View ArticleHPE acquires Zerto, Seeks to beat IBM at being IBM, and Dell at Everything....
On July 1, HPE acquired Zerto for $374M cash. Adding Zerto to its product portfolio increases the capabilities of HPE’s Greenlake ITaaS platform by adding best-of-breed low latency copy data...
View ArticleSelecting The Right Consulting Partner For Your Innovation Efforts
The goal of innovation consulting is to boost competitive advantage, drive greater differentiation, improve operational efficiencies, create great customer experiences, and streamline innovation...
View ArticleHet dilemma van content-data oplossen: Hoe bouw je een B2B-content...
Omgaan met B2B content data dilemma's? Leer hoe u dashboards voor inhoudsmeting bouwt om betere inzichten te krijgen in onze nieuwste blogpost.
View ArticleComment créer des tableaux d’évaluation du contenu B2B
Apprenez à mieux gérer les informations sur la performance de votre contenu et faites émerger les insights nécessaires à sa planification et sa promotion.
View ArticlePutting B2B Personalization In Context
Rather than attempt to control the journey, marketing and sales must meet buyers where they are, anticipate their needs, and enable them to take that next step. Forrester analyst Jessie Johnson...
View ArticleForr Education: Interview Series About Tech’s Role In The Student Experience...
Photo: Brent Ellis Higher education institutions are driven to improve customer experience (CX) by competitive pressures related to the future of work and an evolving understanding of what the...
View ArticleInvest Now: Your Interoperability Strategy Will Drive Patient Outcomes
“The first wealth is health.” — Ralph Waldo Emerson These words of perennial wisdom are a compelling reminder that public health is the bedrock for constructing a prosperous economy and nation. This...
View ArticleYour Experience Doesn’t Match Your Brand Promise
Better customer experience = faster growth. Want to beat your competitors? Have better experience than they do. Most CEOs believe that their company yields good experience for their customers. They...
View ArticleNail Your Digital Experience: Get Your Mobile Strategy In Line
Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and...
View ArticlePrepare For AI That Learns To Code Your Enterprise Applications (Part 2)
Bots That Write Code Are Landing On Planet Earth The future of work for application development and delivery (AD&D) pros will have to change! Today, about 70% of the work is all about the...
View ArticleTop 143 Social Media Groups For MSPs, VARs, And Tech Channel Professionals
The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry...
View ArticleYour Buyer Is A Group, Not A Person. What Are You Doing About It?
Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and...
View ArticleImpressions From Mobile World Congress 2021
Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 was canceled due to the pandemic. This was the first time attendees could get a sense of...
View ArticleIt’s Time For The Infosec Industry To Address Gender Bias And Bullying Head On
The week of July 12 was a big one (not in a good way) for showcasing the persistence and depth of harassment and exclusion for women in cybersecurity. Those on infosec social media were flooded with...
View ArticleYour Buyer Is A Group, Not A Person. What Are You Doing About It?
Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads? Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and...
View ArticleWhere Do Singaporean Consumers Stand On The Financial Well-Being Spectrum?
Even before the onset of the COVID-19 pandemic, Singaporean consumers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has...
View ArticleCan Kubernetes Navigate Disaster?
Once you’ve got Kubernetes in production, those predictable business continuity and disaster recovery (DR) exercises get a lot more interesting — and not necessarily in a good way. That’s why I’m...
View ArticleNew Technologies Transform Transportation Management
TMS used to streamline operations and reduce logistics costs. But in its journey to the cloud TMS embedded AI, added mobile geolocation. It shifted focus from cost to customer and employee experience.
View ArticleThe Space Wide Web Is Ready To Launch
The Space Tech Industry Is Looking Up The new space race is truly underway following Richard Branson’s monumental first passenger trip to space, beating Jeff Bezos’ Blue Origin passenger flight by more...
View Article