Where Do Hong Kong Consumers Stand On The Financial Well-Being Spectrum?
Even before the onset of the COVID-19 pandemic, Hong Kongers were already juggling multiple financial challenges, and many felt worried about their financial situation. The pandemic has impacted...
View ArticleDecoding China’s Central Bank Digital Currency
The digital yuan, the central bank digital currency (CBDC) of China, has already been tested in several major cities across the country. With further rollouts in 2021/2022, we expect to see this...
View ArticleUsing Our Tools Against Us: Adversaries Continue To Abuse Trust In The Supply...
I believe that GLaDOS (the evil AI from the Portal video game franchise) may have been trying to make a point about the state of security with her song “Still Alive.” The fictional, artificially super...
View ArticleYou Need A Martech Reference Model — Here’s Why
A question I often get from Forrester clients is “Do you have a martech reference architecture that I can use to build my martech stack?” The short answer is no, but it’s not that simple. First of all,...
View ArticleJune 2021 Research Recap — Cloud And Tech Operations
Greetings everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work and...
View ArticlePost-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store
When the COVID-19 pandemic forced stores to close, online commerce pulled ahead at the fastest rate since 2002. By May 2020, more than six in 10 US online adults reported making an online transaction,...
View ArticleForecasting In Uncertainty: US Tech Market Outlook Improves To 7.4% Growth In...
The US tech market outlook has turned more positive. More people in the US have been vaccinated, businesses are starting to welcome employees back into the office, stores and restaurants have fully...
View ArticleIt’s Christmas In July For Three Threat Intelligence Startups
Christmas came early for three vendors in the threat intelligence and attack surface management space this past week. In a reported all-cash $500 million deal (no need for layaway when your market cap...
View ArticleZoom Zooms In On Contact Center, Acquires Five9 To Capitalize On Its Momentum...
Zoom went big and didn’t go home. In the largest acquisition deal in the contact center industry, Zoom announced its intent to acquire Five9 (a cloud contact center provider) for $14.7 billion — a...
View ArticleConsider Content Engagement Solutions To Enhance Digital Buyer Interactions
Marketing content has become the primary way for customer-facing teams to create dialogue as B2B buyer behavior changes and work-from-home limitations cause buyers to engage online to inform prospect...
View ArticleThe Countdown To B2B Summit APAC 2021: Keynote Presentations
This year’s B2B Summit APAC will be our biggest and boldest yet, with keynote presentations as well as track sessions, practitioner presentations and awards, a sponsor marketplace, and tons of virtual...
View ArticleThe Countdown To B2B Summit APAC 2021: Track Presentations
If you missed my first blog where I outlined what to expect from our keynote presentations at B2B Summit APAC 2021, click here. Beyond keynote presentations, B2B Summit APAC, which will take place on...
View ArticleACI ASQ Surveys + FeedbackNow = A Quest To Improve Real-Time Customer Experience
Collecting solicited feedback at the exact time passengers live the experience is the only way to truly assess the quality of that experience as it moves through all touchpoints of their journey. ACI...
View ArticleBuy An Integrated DXP Platform, Not Just A Box Of Rocks
Ernest Dichter might have a lot to say about tech leaders attracted to portfolios over platforms. He’s the one who showed Betty Crocker that making the customer crack an egg made them feel like they...
View ArticleThe Glengarry Glen Ross Effect: Why Sales Isn’t Attractive To Recent College...
The sales profession has changed — but old stereotypes remain. Sales leaders need to help counter the misperceptions to bring in talent.
View ArticlePutting Forrester’s B2B Revenue Waterfall Into Action: Six Tips For...
No amount of product demos, content, delivery channels, or even great sales reps will matter if you are going after targets that are fundamentally the wrong fit. Learn how the new Waterfall can help...
View ArticleXDR FAQ — Frequently Asked Questions On Extended Detection And Response
As is expected with any new market segment or capability, questions about extended detection and response (XDR) abound. I wrote this blog to answer a few of the more common questions I’m getting from...
View ArticleIs Your Sales Methodology An Innie Or An Outie?
Don’t worry, this is not a discussion about navels; it is an attempt to provide some very basic categorization of sales methodologies based on whether the methodology addresses internal or external...
View ArticleThe Forrester Wave™: Continuous Automation And Testing Services, Q3 2021 — A...
Future fit organizations are quickly adopting hybrid and native clouds, automating wherever possible, and bringing their agile and DevOps practices to a more mature and broader level. At the same time,...
View ArticleAnnouncing The Forrester Wave™: Application Modernization And Migration...
Yesterday, we released The Forrester Wave™: Application Modernization And Migration Services, Q3 2021. We looked at the 14 most significant vendors — Accenture, Atos, Capgemini, Cognizant, Deloitte,...
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