Buyer Insights: Findings From The 2021 B2B Buying Survey
Forrester’s fifth B2B Summit APAC will be held in Singapore on 14 and 15 September 2021 through a live virtual experience. It will provide best practice research developed to address the unique...
View ArticleShould Sales Enablement Be Responsible For Hiring New Reps?
At this year’s Forrester B2B Summit, we introduced our Sales Competency Management Framework, which provides a comprehensive look at sales talent management through the lens of attracting, onboarding,...
View ArticleTo Replace Or Not To Replace Core Banking Systems Is Not The Question
Banks don't need new core banking systems, they need new paradigms to deliver core banking capabilities - and they need them today or tomorrow.
View ArticleZero Trust For Healthcare Orgs Is Just What The Doctor Ordered
Whether it’s a ransomware attack, data breach, or another unnamed method that exposes and exploits private, sensitive, or proprietary data, 2021 is shaping up to be the “year of the breach,” with...
View ArticleQualtrics’ $1.125B Acquisition Of Clarabridge Upends The Customer Feedback...
Yesterday evening, Qualtrics announced that it’s acquiring Clarabridge in an all-stock deal worth $1.125 billion. This is a great move for Qualtrics. In one swoop, it has secured the best-in-class...
View ArticleThe CMO And CXO Must Partner To Transform The Customer Experience
McDonald’s Corp. just named company veteran Manu Steijaert as its first global chief customer officer, who will lead a new customer experience (CX) team. The team will combine operations in data...
View ArticleIntroducing The Forrester New Tech: Extended Detection And Response (XDR) — A...
Today we released the first Forrester New Tech: Extended Detection And Response (XDR) Providers, Q3 2021. This research gives a market overview of XDR and highlights the value proposition for this...
View ArticleYou Need A Design System — Here’s Why
Our research shows that the best organizations use a design system to streamline and scale experience design (XD). Learn the benefits of a design system.
View ArticleSquare’s Purchase Of Afterpay Will Fuel Buy-Now-Pay-Later Growth
Square has announced it will purchase Afterpay for US$29 billion. As an Australian, I have to admit a bit of pride in the Aussie-built Afterpay taking its place on the global stage with this deal, the...
View ArticleFinancial Services Firms Can Earn Trust With A Real Commitment To Sustainability
Financial services firms that embrace sustainable business models have an opportunity to win over values-based customers.
View ArticleGlobal Trends 2040: A More Contested World
As analysts, part of our job is to try to decipher the broader trends impacting businesses. Needless to say, the exercise is becoming more and more difficult, and anything beyond 24 to 60 months looks...
View ArticleHow And Why To Bother With Customer Obsession
Companies buy in to the theory of customer obsession. Does anyone out there think that putting the customer at the center of your leadership, strategy, and operations is a bad idea?? See, I didn’t...
View ArticleShared Services, Meet Product Management
If you want to be unpopular with an agile or DevOps team, tell them, “You need to use the shared service.” Shared services have a well-deserved reputation for bureaucracy, one-size-fits-all standards,...
View ArticleThe Unfortunate Connection Between Professional Athletes And B2B Sellers
What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? They are likely to be feeling the...
View ArticleWorried About Losing Cookie Tracking? Look To Your Loyalty Program
A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.
View ArticleThe BI Fabric Baby Is Slowly But Surely Growing Up
Multiple business intelligence (BI) platforms in an enterprise are here to stay. Respondents to an informal social media survey that I’ve been running for the past couple of years report that 25% of...
View ArticleLaunching Forrester Tech Tide™: B2B Payments Research
Forrester is launching new research focusing on technology innovation in the B2B payments space. We are on the lookout for companies that are automating and adding value to B2B payments services,...
View ArticleWhy The CFO Is Key To Proving Marketing’s Business Value
This just in: Forrester asked 150 US B2C marketing executives (across industries) how challenging their various 2022 priorities will be to achieve. But what will be the most challenging? Proving the...
View ArticleB2B CMOs Chart New Paths To Growth Post-Covid
Forrester’s 2021 Global Marketing Survey reveals how B2B marketing leaders are adapting their strategies to accelerate recovery while keeping customers front and center. Here are three key takeaways.
View ArticleSearching For ROI In Retail: The Time For A New Site Search Tool Is Now
AI-Powered Digital Commerce Search Is A Competitive Asset Retailers and brands should reevaluate their product findability tools because recent developments in search tech (powered by AI/machine...
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