The Social “FrankenSuites” Era Must Draw To A Close
Today, we published The Forrester Wave™: Social Suites, Q3 2021. Since our last evaluation, the vendors in this space have spent two years amassing their platforms via a mix of organic and M&A...
View ArticleOpen Finance Will Reshape The Relationship Between Banks And Their Customers
Open finance will change little in the next couple of years — but will transform financial services over the coming decade.
View ArticlePromotions And Offer Management Providers Want To Help You Deliver...
Have you noticed the growing link between commerce and loyalty? Forrester has, and we’ve set out to explore it. Our first deep dive was into promotions and offer management tools, which we define as:...
View ArticleHow To Crack The Code On B2B Recruiting
Imagine a highly qualified candidate for an important role at your company reaches out to a current employee asking if they are happy and if they would recommend working for your organization. Is the...
View ArticleChina Is Leading Global 5G Innovation
5G holds huge promises for digital innovation worldwide, differentiating customer experiences through connected assets and services, transforming operations for efficiency and effectiveness, and...
View ArticleCross-Channel Campaign Management: A Mature Market Reinvents Itself
The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.
View ArticleGet Good At Design — It’s A Wide-Open Path To Growth
Business results are increasingly tied to digital design excellence. Why is this happening? These three trends are pushing digital design to the forefront.
View ArticleHealthcare Insurers Must Address Trust, Disruptive Competitors, And Platform...
The headwinds that rocked health insurers throughout 2021 persist unabated as 2022 nears. As the calendar year approaches its terminus, insurers must remain nimble, deliver on their brand promise, and...
View ArticleThe CMO’s Da Vinci Code: Unlocking The True Power Of Marketing
IBM's research found that when CEOs were asked to identify the most crucial members of the C-Suite, CMOs came in well behind their CFO and COO peers. But it doesn't have to be that way.
View ArticleStop, Look, And Listen Before Expanding Your Use Of Workplace Augmented Reality
A new Forrester report explains how business leaders should approach broader deployment of AR as one piece of larger employee experience (EX) programs that encourage employees to engage more creatively...
View ArticleWhere Do UK Consumers Stand On The Financial Well-Being Spectrum?
To help financial services firms understand where UK consumers stand on the financial well-being spectrum, Forrester surveyed 2,519 online adults in 2020.
View ArticleThe State Of Privacy In Asia Pacific: A Wake-Up Call For Marketers
Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in...
View ArticleSoftware Composition Analysis Is A Core Tool To Protect Your Software Supply...
Over the past year, breaches such as SolarWinds and Kaseya have woken us up to the realities of software supply chain risk. Whether through infiltrating the software delivery pipeline, deliberately...
View ArticleThe Tech Council Of Australia Brings The Digital Generation To The Policy...
Technology is central to nearly every aspect of our lives — even more so in the post-COVID world we’re all stumbling towards. For individuals, it’s the key to maintaining connections with family and...
View ArticleOptimising Global Campaigns In The Region
What can regional marketing teams do to break through silos and ensure campaigns are relevant to local audiences? Consider these four steps.
View ArticleDiversity And Inclusion Are Part Of Your Brand Purpose
As the world is gradually entering into a post-pandemic stage, businesses are recognising “softer” themes — including ethics, sustainability, trust, and diversity — as necessary components for shaping...
View ArticleStop Firefighting — Learn From Firefighters How To Deal With Crises
The Firefighting Dichotomy When problems or crises arise in a business context, we often hear leaders refer to how busy their teams are firefighting. This paints a picture of chaos in the workplace,...
View ArticleDemand Planning: Five Steps To Determine The Right Marketing-Approach Mix
The marketing annual planning process often starts with a lack of alignment with sales. Learn how to gain that alignment from the outset.
View ArticlePrepare Now For Data Deprecation’s Impact On B2B Advertising
The four forces driving data deprecation are already making a negative impact on B2B advertising use cases. B2B advertisers must change three key processes as soon as possible to ensure advertising...
View ArticleProduct Teams: The New Iron Triangle
The concept of an “iron triangle” is an old one. In project management, it’s the trade-offs between cost, schedule, and scope. “Pick any two” is a common rule of thumb — that is, you can optimize for...
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