The Total Economic Impact™ Of DEI: Why Diversity, Equity, And Inclusion Matter
Essentially, as CX improves, more customers will comply with a department’s directives, engage with it proactively, speak well of it, trust it, and forgive its mistakes. And if the data is holistic and...
View ArticleChoose Your Loyalty Service Provider Based On Three Capabilities
Globally, we’re seeing a proliferation of brands that are investing in loyalty — whether for the first time or to revamp their existing strategy and programs. In fact, 83% of the brands we surveyed for...
View ArticleReap The Rewards Of Retail With Smart Tools For Store Associates
Retail associate enablement tools enhance the customer experience in the physical store and improve both labor and store operations efficiency. In a tight labor market with employee acquisition and...
View ArticleBalance Speed, Experimentation, And Risk With FM&E Technology
There's a certain amount of risk that comes with rapid innovation. Learn how a new category of technology can help minimize those risks for your development teams.
View ArticleEuropean Organizations Struggle To Attain Diversity In Their CISO Leadership...
Written with Zaklina Ber, senior research associate, Forrester Forrester analyzed the career backgrounds of 168 chief information security officers (CISOs) with public profiles who are working for...
View ArticleAgent Desktops: The Silent — And Costly —Tax On Your Agent’s Time And Energy
Co-authored with Kate Leggett. I’ve asked before if it’s a given that employees should use frustrating systems. Should employees be forced to endure extra effort just because they choose to work at a...
View ArticlePrepare For AI That Learns To Code Your Enterprise Applications (Part 3)
Get Ready To Work With TuringBots: The Time Is Now Enterprise TuringBots are an imaginary but realistic future we’re painting based on what we know today. There is solid prior art proving it. To see...
View ArticleHeadspace Health Looks To Build Mental Resilience In All Employees By Giving...
Ginger announced its intent to merge with Headspace earlier this week. The combined entity, Headspace Health, will create a workforce of 800-plus and a $3 billion valuation. Yeah, it’s big for the...
View ArticleWhen Worlds Collide: IT & Product Management
We’ve been researching the rise of product-centricity for some time now at Forrester. In my view, it’s emerged as the primary integrated operating model response encompassing agile, DevOps, and cloud....
View ArticleKubernetes Is Going To Cost You — But Nobody Knows How Much
The biggest barrier to wider Kubernetes (K8s) adoption in the enterprise may not a cumbersome customer resource definition or an incomprehensible service mesh but rather a skeptical CFO waiting for...
View ArticleForr The Planet: Sustainability Interview Series — Dr. CB Bhattacharya,...
Photo by Abhinav Sunil CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh. He is a world-renowned expert in...
View ArticleSustainability in Tech: What do clients want to know?
Photo by Abhinav Sunil It seems our lives have now gone back to normalcy after the initial panicked reaction over the IPCC “code red for humanity” report on Global Warming of 1.5°C in early August...
View ArticleCounting Down To Forrester’s Technology & Innovation APAC Live Virtual...
Be Bold, Be Creative, Be Different It’s 2021, and as a technology executive, you’ve successfully adapted to a decade of digital transformation and, more recently, managed to keep your business...
View ArticleHow To Make The CFO Your Ally
The strong connection between customers and money — and how the first leads to the second — would make CX pros and CFOs realize the value of collaboration.
View ArticleCampaign Planning Is Part Of The Budgeting Process — Or, At Least, It Should Be
Many B2B marketers find joy in campaign planning — but not so much in budgeting. It turns out the two are intimately connected.
View ArticleRetail Media Solutions Build A New, Profitable Revenue Stream For Retailers
We have written and talked a lot about the boom that retail media is going through. And it makes sense why: Amazon is the third leg of the media triopoly with its $20 billion-plus ads business; other...
View ArticleSCA Vendors Are Leading The Way On Diversity, Equity, And Inclusion
It’s no secret that the security industry has a DEI problem. Yes, I just linked to six different articles or social media posts supporting that point, and I’ve barely scratched the surface. My...
View ArticleThree Data Integrity Challenges Blockchain Can Help Solve
Does your organization struggle with issues of data integrity? Find out what three of the most common data integrity challenges are and how you can solve them.
View ArticleEpsilon’s Purchase Of CitrusAd Begins The Consolidation Of Retail Media
On July 15, 2021, Publicis Groupe’s Epsilon announced that it would acquire CitrusAd. The acquisition combines the service-oriented Epsilon, whose strengths in retail media lie in offsite monetization...
View ArticleEuropean Security Leaders Must Invest In AppSec To Catch Up With Their Peers...
Like the rest of the world, European firms have been forced to pivot to digital experiences in the last year, even, as in the case of Italian luxury goods businesses, when digital went against...
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