Our Take On The Microsoft Power Apps Portals Data Leak
Since the Power Apps portals data leak reported last week, we’ve been asked questions on the security of low-code platforms. In this context, some common-sense points must be made: Low code is not...
View ArticleMake The Uncertain Certain: Join Us At Our Data Strategy & Insights Event
Join us November 18-19, 2021, to learn best practices for producing connected, clear data insights that drive business outcomes. Discover what attendees will get at this year's Data Strategy &...
View ArticleCX: How Indian Brands Performed In 2021
Ever watched “50 First Dates“? It’s the one where Adam Sandler woos Drew Barrymore, but there’s a catch: Each date is a “first date” because she can’t remember anything from their previous encounters —...
View ArticleTo Build A Better Marketing Plan, Revisit Your Approach To Planning
Static annual plans often collect dust on a shelf. Leaning into the planning process can help you build a more dynamic and effective marketing plan that drives forward the objectives of the business.
View ArticleMeet The New Demand For Creativity With AI
Will all of the digital urgency brought about by the pandemic disappear? Learn how AI can help drive creativity and innovation in your organization.
View ArticlePandemic-Induced Collaboration: Adobe’s Billion-Dollar Acquisition
The pandemic ripped off the Band-Aid for collaboration. Hybrid and completely remote environments drove businesses to adopt new ways of working. Videoconferencing, virtual events, and collaboration...
View ArticleTop 59 Global IT Channel Media Outlets — What MSPs, MSSPs, Resellers,...
Out of the 14 different spheres of influence that we track at Forrester, the channel industry trade press ranks near the top. Smart vendors and distributors know that the magic of finding, influencing,...
View ArticleCancel The “Cost Center” Culture In Customer Service
In my past 30 years in the contact center industry at organizations such as 8×8, Genesys, IBM, and RingCentral, I’ve watched the same movie over and over and over again … too many contact centers are...
View ArticleHow To Get The Most Out Of A Virtual Event
In many ways, virtual events are more convenient than in-person events, but they demand a different approach as a delegate.
View ArticleHarness Friction In Customer Journeys To Drive Emotional Engagement
Companies that prioritise frictionless experiences above all else risk alienating customers and miss out on opportunities. Read this post to learn more.
View ArticleServing Customer Needs Across A Hybrid Customer Experience
As consumers are are less restricted by channels, organisations must follow suit and create a hybrid customer experience.
View ArticleWhy You Should Make The Shift To Modular Content
A number of businesses, including Novartis, Electronic Arts, and Desigual, have started the shift to modular content. When do you start?
View ArticleLe Bien-Etre Financier Des Français : Etat Des Lieux
To help financial services firms understand where French consumers stand on the financial well-being spectrum, Forrester surveyed 2,592 French online adults in 2020.
View ArticleDouble Down On People Skills In Data Analytics Work
Most companies’ focus on data and technology capabilities is not balanced with focus on people and process. Learn why people skills matter in data insights.
View ArticleSiemens Energy: Seizing Opportunity With A Clear, Aligned Marketing Strategy
As a new spin-off company, Siemens Energy needed to align priorities across product, marketing, and sales to achieve its ambitious goals. Learn how working with Forrester helped them lay the foundation...
View ArticleCISOs And The Trust Imperative
There is no executive role that better aligns with the trust imperative than the CISO. Find out why and how it may impact your organization directly.
View ArticleJuly And August 2021 Research Recap — Cloud And Tech Operations
Greetings, everyone! Each month, the infrastructure and operations (I&O) team writes incredible research. As a research director, I get to not only see the final outcome but also all of the work...
View ArticleMeet The Most Interesting Investor Segment: The Digitally Savvy Delegator
Digitally savvy delegators are an overlooked segment and represent an attractive opportunity for wealth management firms right now. As incumbents and fintechs alike continue to compete for customers,...
View ArticleThe Insights Beat: Time To Reeducate Your Organization On Data
(coauthored with Research Associate Fayzan Sabri) The end of summer and beginning of fall is an exciting, yet tumultuous time for both parents and kids alike. Summer camps have ended, vacation time is...
View ArticleTech & Innovation APAC 2021: Building A Future Fit And Creative Workforce
Over the past decade, firms have poured significant resources into the digitization of their operations and the creation of new digital experience platforms to win, serve, and retain increasingly...
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