Top Security Technology Trends In 2019: Transforming The Future Of Work In...
Walk the show floor at any security event, and you will be inundated with a multitude of purportedly cutting-edge and disruptive security technologies. When every vendor claims that their solution is...
View ArticleInfrastructure Automation Platforms: Coopetition At Its Fiercest
Why Infrastructure Automation? I used to kid around with my research director, Glenn O’Donnell, that my previous Forrester Wave™ evaluation on configuration management was the “Wave no vendor wanted to...
View ArticleApple Card Will Be Popular — Here’s Why
Apple Card has arrived, with Apple kicking off a limited rollout this week before making it more broadly available later in the month. There’s been much speculation about whether or not it will be...
View ArticleZero Trust In Action
Watch this video to see what happens when a threat attacks a Zero Trust environment compared to a perimeter-based one.
View ArticleTranslating Security For Small Business
This week is Black Hat — the annual Hacker Summer Camp, as many folks call it. And this year is the first year in 14 years I haven’t been there. This year, I intentionally took an opportunity to punt...
View ArticleCustomer Effort: How To Measure It Right
How do you measure customer effort? Most customer experience (CX) pros use surveys. While the question text and scale they use can differ, the resulting score measures the level of effort. But we need...
View ArticleEuropean Digital Advertising Gets Knocked Down But Gets Back Up Again (Kind Of)
European digital advertising has had a challenging year thanks to GDPR, EU fines, and social media scandals. Growth in digital advertising spending is decelerating, and adtech providers are rethinking...
View ArticleLast-Mile Delivery: eCommerce’s Future Depends On Innovation In Package Delivery
15 billion — that’s how many eCommerce orders were delivered last year to customers in the US. Not only are the costs of these shipments increasing, but many of those deliveries are inefficient and...
View ArticleLaud Your Whistleblowers Or Pay The Price
Companies that don’t take ethical behavior seriously face lasting brand damage, fines, and years of enforcement actions with ongoing lawsuits. However, companies that operate at a high moral and...
View ArticleUse Forrester’s Customer Service Wave™ To Guide Your Product Selection
Not all customer service vendor solutions are a good fit for your organization, and choosing the right one depends on the number of agents you have, your growth projections, your business model, the...
View ArticleIs It The End Of Facebook And Twitter Marketing Partners? Not So Fast
In perhaps one of the few (only?) times that Twitter is grateful not to be the size and scale of Facebook, Inc., it announced this week that it “accidentally” shared user data with third-party...
View ArticleSalesforce Buys ClickSoftware To Bolster Its’ Field Service Offering
Salesforce continues its fast and furious acquisition spree by picking up ClickSoftware for $1.53B to beef up its field service capabilities. Field Service is a rapidly growing area in CRM. Growth is...
View ArticleBroadcom Buys Symantec’s Enterprise Biz.: Good News For Investors; Bad News...
Yesterday, Broadcom announced a definitive deal to acquire the enterprise business of Symantec for $10.7 billion in cash. This deal caps weeks of speculation that Symantec was in play, initiated in May...
View ArticleBusiness Gets Personal: Why Executives Cannot Decouple Individual Values From...
Equinox and SoulCycle are feeling the burn. When headlines broke that Stephen Ross, chairman and majority owner of the fitness brands’ parent company, is hosting a fundraiser to support President...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
Salesforce Crosses The Physical-Digital Divide With ClickSoftware Acquisition Salesforce signed a definitive agreement to acquire Israeli field service software firm ClickSoftware for approximately...
View ArticleCX SF 2019: Dark Patterns Hurt Customers And The Companies That Use Them —...
Growth hacking. Chief growth officer. Conversion rate optimization. Engagement. All terms and titles that highlight the interests of the company over the interests of its customers. Is it any wonder,...
View ArticleEmbed AI In Your Digital Supply Chain To Win, Serve, And Retain Customers
It’s now just over 12 months since we first published research on digital supply chains. Some Forrester clients have made progress with integrated business planning and with control towers. And they...
View ArticleDigital Business: Bosch ConnectedWorld 2019 Analysis
Bosch ConnectedWorld — Bosch’s premier customer and partner event held annually in Berlin — has become a destination event for European internet of things (IoT) professionals. What started several...
View ArticleBuild Your Next-Generation Business Case Using A Lifecycle
So you’ve got a great new idea for how technology-driven innovations can transform your business, reinvent the way employees work, and/or drive customer obsession. That’s a great start! But too many of...
View ArticleHeadless Commerce And The Horseless Carriage
As with any high-consideration purchase, there’s an expectation of a bedside manner. Buying an eCommerce platform is no exception. But all too often, I hear it feels a lot like this doctor’s visit . ....
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