Rated H For Headless (Is Headless CMS For Mature Audiences Only?)
My colleague Joe Cicman just published a new report (“The New Commerce Revolution: Off With Their Heads (Or Not!“) to help de-hype headless commerce. Much of that work is also very relevant to headless...
View ArticleData Science And Design Collide — There’s A Better Way
Last August, a tweet from a data scientist reminding colleagues to get out of tables of data and talk to real people — you know, do qualitative research — went viral among these two constituencies. The...
View ArticleThe Future Of Insurance
Given the pace of social change and technological innovation, the future of insurance is very interesting! We recently published research on the future of insurance in which we offer perspectives on...
View ArticleSocial Will Be The Fastest-Growing Digital Advertising Channel Globally
While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the...
View ArticleIntroducing Autonomous Finance: Forrester’s New Research On Algorithm-Based...
People’s lives are becoming ever more automated as millions of algorithms make decisions — and, in some cases, take actions on those decisions — on behalf of a consumer. While it’s still early days,...
View ArticleThe Insights Beat: The Times They Are A-Changin’
Come gather ’round, people, wherever you roam And admit that the waters around you have grown And accept it that soon you’ll be drenched to the bone If your time to you is worth savin’ Then you better...
View ArticleRevlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing
A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion. The iconic company’s...
View ArticleReflections On Bosch ConnectedWorld 2019
Bosch ConnectedWorld — Bosch’s premier customer and partner event held annually in Berlin — has become a destination event for European internet of things (IoT) professionals.
View ArticleThe Future Of Retail: From Store To Stage
Did you know that 90 former Toys R Us big-box stores are now Urban Air Adventure Parks? Here at Forrester, we’ve been anticipating that retail, entertainment, and hospitality would ultimately merge. We...
View ArticleFORRward: A Weekly Read For Tech And Marketing Execs
The Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift — the great gender blur. The male-female binary and all its associated...
View ArticleCX SF 2019: Don’t Claim A Good CX Until Customers Say They’ve Succeeded
Shortly after I joined Forrester’s customer experience (CX) research team, I took a trip out to San Francisco to visit with some of my old friends and contacts in the tech industry. While there, I...
View ArticleThe Importance Of Defining Event ROI In The B2B Marketing Mix
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and...
View ArticleProduct Teams For Infrastructure And Operations
As an analyst at Forrester, I talk to a lot of IT professionals. One of the most common inquiries lately goes something like this: “We’ve piloted DevOps and Agile and like the results. However . . . ”...
View ArticleData Scientists Aren’t Just About The Numbers — And Other Lessons From IDEO...
As part of my research about data science and design, I spoke with Ovetta Sampson, design research lead at IDEO, a global design company. Sampson’s advice that stood out most to me about how to improve...
View ArticleMaintain Your Security Edge: Develop And Retain Cybersecurity Talent
As an industry, we gripe about hiring and struggle with retention. My colleagues Jeff, Chase, and JB have written about how the cybersecurity staffing shortage is predominantly self-inflicted in hiring...
View ArticleWhy Chatbots Can’t Read Your Mind
Chatbots — And Why They Can’t Read Your Mind Chatbots are cropping up everywhere, from customer service to internal help desks, but what makes them tick? When we interact with chatbots, we’re often...
View ArticleUS Tech Spending Slowdown Amid Rising Cloud Adoption Will Squeeze Tech Budgets
Recent stock and bond market turmoil has highlighted the growing risk of a US economic slowdown and even a recession — a prospect that 74% of economists think will happen by 2021, according to a survey...
View ArticleBecome An Adaptive Thinker: Flex Between Divergence And Convergence
Every business runs on thinking, mostly in two modes: divergent and convergent. I’ve been researching this, and I just published my findings in a new report to help individuals, teams, and...
View ArticleThe State Of Influencer Marketing: Growing
For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. For our latest report, we interviewed more than 30...
View ArticleDigitally Evolving Customer Mindsets Will Reshape India’s Financial Services...
Indian financial services customers are changing! Forrester surveyed 3,000 online adults in India about their attitudes about, expectations of, and preferences for financial services and found that...
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